2024 Rodeo Promoter

Rorey Lemmel

Rorey Lemmel’s story is a testament to the dedication and innovation that shape the world of rodeo. Raised on a ranch in Meade County, he was immersed in the rodeo lifestyle from a young age. As the youngest of five, his introduction to rodeo came early, with his brothers putting him on his first calf at just five years old. This early start led to a lifetime of achievements in the sport.
Rorey’s rodeo career is marked by notable accomplishments, including nine qualifications for the Badlands Circuit Finals, two for the Dodge National Circuit Finals, and four for the bull riders Only Finals. His skills and passion for rodeo took him far beyond the local circuit, with experiences in Canada, Venezuela, Brazil, and France.
After earning a degree in radio and television broadcasting, Rorey spent time announcing rodeos in various locations, including Rapid City, Deadwood, and Yakima, WA. However, his true calling emerged in rodeo production. Renowned for his creativity, Rorey pioneered significant events such as the Cinch Shoot Outs and X-Broncs for the PRCA, and he was instrumental in creating the Governor’s Cup, one of the world’s largest rodeo payouts.
Rorey’s impact on the rodeo industry extends through his ownership of Harper & Morgan Rodeo, one of the PRCA’s most historical cards, and his role in producing the World’s Toughest Rodeo. Additionally, he oversees A Rorey Lemmel Bucker, which produces 15-20 concerts annually.
Throughout his career, Rorey credits his work ethic and drive to his parents, Spud and Bernice Lemmel, and his brothers, Rick and Red, for their support and guidance. Above all, he takes immense pride in his family, including his wife Crysta and their children—Kalen, Brynn, Logan, and Cade—who continue the rodeo tradition.
Rorey Lemmel’s journey reflects a blend of deep-rooted tradition and innovative spirit, marking him as a pivotal figure in modern rodeo.